Comdev

DEVCOM LOS BAÃ'OS STYLE Nora Cruz Quebral exploitation dialogue as a concept was first articulated on declination 10, 1971 [40 years ago, almost to the day] at a University of the Philippines College of Agriculture symposium in Los Baños in honor of Dr. Dioscoro L. Umali. The theme of the symposium was In await of Breakthroughs in coarse Development, and development parley was presented as a social science breakthrough that was also a mailman of other breakthroughs. It was described as interventionistic, planned, and using seven-fold convey including the unmediated word. Its link to nonformal education was noned. That first DevCom cover was entitle Development Communication in the Agricultural Context. It was picked up the next year by a Philippine journal, Solidarity, and promulgated as Development Communication. The International Development Review reprinted it in its 1973/72 issue as What Do We Mean By Development Communication? Lecture delivered at the Honorary doctorate solemnisation Seminar, LSE, University of London, December 2011 1|Page HISTORICAL basis In the 1950s and 60s, communication was a pristine empyrean energized by the new electronic media.

It was first put to phthisis as propaganda, advertising, public transaction and other types of persuasive communication. Agricultural extension saw its educational possibilities but only as a mediated transmission line for its hatful messages. At about the same time, social scientists had started to psychoanalyse its properties as a communicative process. By the 70s, media was still mass media, information was news show, and schoolmaster communicators were journalists, broa dcasters or PR persons. Development was not ! considered a news beat. It remained the stamping ground of social scientists and UN organizations. In pack circles development communication was viewed with great suspicion as brass communication which, in a freewheeling libertarian press, meant government say-so....If you lack to get a full essay, order it on our website: OrderEssay.net

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