Harley Davidson

I.         Current Situation A.         Current Performance: Harley-Davidson experienced another(prenominal) record year of performance in 1998. Last year, revenues grew by to a greater extent than 17 partage to over $2 zillion dollars. Earnings even climbed faster at over twenty dollar bill two percent to $213.5 million dollars. In addition to in altogether of this, all of Harley-Davidsons product lines experienced growth. Buell Motorcycle Companys revenues grew by over 32 percent and Eaglemark Financial services had a 60 percent increase in earnings. B.         Strategic Posture 1.          representation: Harley-Davidson has been in the cycle craft for 95 years. During that time they go with worked on providing a quality product for their customers. Their current heraldist bearing state manpowert is: We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the world-wid e public an expanding line of motorcycles and branded products and services in selected marketplace segments. 2.         Objectives: Harley-Davidsons objectives are quite consistent with their mission statement. They stress complete burning im kindlement and customer satisfaction. Their financial verse certainly canvass that they have a loyal following. In each of the populate 13 years they have posted lofty numbers when it comes to improvement. The fact that many H-D customers are repeat buyers stresses even more(prenominal) the quality of their products. All of this proves that Harley-Davidsons objectives play a key business office in the success of their business. 3.         Strategies: Harley-Davidsons biggest strategy involves primarily the deliberate outing of giant star touring and custom motorcycles. H-D is the solo study American motorcycle shaper and has held the largest share of the U.S. heavyweight motorcycle market since 1 986. Since they are the only ones to really! provide a heavyweight model, their strategy has been to sell them at a superior price. Their target market was men in their early forties, with a household income of approximately $65,200 and purchased a motorcycle for recreational purposes. If you indirect request to get a luxuriant essay, order it on our website: OrderEssay.net

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