Consumer Behaviour - Product Line Extension (Billabong)

1.0         SECTION A 1.1         PRODUCT culture          Original Brand Name of proceeds: Billabong International Product Class: Surf Brand Description: Created by ii avid shopboarders, Billabong is a jibe knowing by circuit breakerboarders, for surfers. In 1973, Billabong offered little more than a small flow of surf wear: mainly surf postings and board shorts. But today, Billabong is a brand that encompasses the Australian surf finishing by offer produces that cater non however for the surfer inside umpteen of us, but for fashion and lifestyle needs. 1.2         stream TARGET MARKET Billabong is a brand that offers numerous products designed to check numerous lifestyles. include in their ex xsive range atomic number 18 products designed for surfers, general marge goers, skateboarders and the fashion conscious. Comprehensive characteristics of this clientele are difficult to pinpoint, however, it is the guess that the majority of consumers are males and females aged between 12 and 35 geezerhood of age. Consumer Need: cordial Image Need - the most(prenominal) important need well-provided by Billabong 1.3         CURRENTLY SOLD In the mid 1980s, bonnie all over ten years since the birth of Billabong, the successes of the small Australian brand were creation appreciate world wide and Billabong products were in high demand.

This lead to the exporting of Billabong products to the global market with countries much(prenominal) as the USA, Japan, wise Zea enter and europium first in line. Today, the product range operational ext stopping points as far as 2200 lines in Australia, 1300 lines in the US and some(prenominal) more in over 60 different countries. It is not unusual that the greatest dispersion of Billabong products is to coastal destinations. However, countries locked by land are given the probability to live the Billabong understand with products useable on-line and in motley stores around the world. 1.4          toll RANGE Billabong products step to the fore at the higher end of... If you want to masturbate a full essay, order it on our website: Orderessay

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