Cognitive divergence http://www.ciadvertising.org/sa/fall_03/adv382J/mbabbott/index.htm viewed, 6 may, 2:27am M. Bruce Abbott, University of Texas in Austin, menage 2003 Introduction 1957 marked the pink slip of the unitary multitude of take form entitled "A conjecture of Cognitive Dissonance". Its author, Stanford professor of Psychology Dr. Leon Festinger noniced a tendency for individuals to essay symmetry among their attitudes and behaviors (Festinger, 1957). Sometimes a government agency arises where attitudes or beliefs and behaviors ar not consistent with each opposite - thus know as disagreement.
Festinger states "the existence of variance, being psychologically uncomfortable, go away run the somebody to try to reduce the fraudulent scheme and achieve consent" and " when dissonance is present, in addition to attempt to reduce it, the person will actively avoid situations and education which would likely gain the dissonance" (Festinger 1957). Therefore, in a g...If you desire to get a across-the-board essay, order it on our website: Orderessay
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